{"ok": true, "items": [{"id": 2, "project": "苏坡篮球", "manager": "杨哲浩", "sport": "basketball", "audience": "青少年为主", "reference_amount": 2412.0, "reward_rate": 0.025, "reward_cap": 60.3, "selection": {"promo": {"primary": "球衣号码盲抽", "backup": "三球定礼", "unsuitable": [{"name": "幸运篮筐", "reason": "签单处没有合适的空间进行投多篮筐。"}, {"name": "篮球红包墙", "reason": "红包墙有点用的太多了，对家长来说吸引不大，且不适合季节。"}, {"name": "篮球扭蛋", "reason": "这个和球衣号码盲抽类似，但物料准备相对复杂。所以选择球衣号码盲抽"}], "custom": "", "notes": {"幸运篮筐": "签单处没有合适的空间进行投多篮筐。", "篮球红包墙": "红包墙有点用的太多了，对家长来说吸引不大，且不适合季节。", "篮球扭蛋": "这个和球衣号码盲抽类似，但物料准备相对复杂。所以选择球衣号码盲抽"}}, "referral": {"primary": "带同桌来投篮", "backup": "队友集章卡", "unsuitable": [{"name": "双人传投挑战", "reason": "要求场地空间较大，且水平要求相对较高"}, {"name": "好朋友红包墙", "reason": "红包墙让我望而却步"}, {"name": "队友双人盲抽", "reason": "我挺喜欢这个的，想做备选，但备选智能选1个，前面拉新主选的这个，所以优先级向后放了。\n原因：活动简单易懂，且物料好整理，两人都能有一次抽奖机会每，增加篮球氛围。"}], "custom": "", "notes": {"双人传投挑战": "要求场地空间较大，且水平要求相对较高", "好朋友红包墙": "红包墙让我望而却步", "队友双人盲抽": "我挺喜欢这个的，想做备选，但备选智能选1个，前面拉新主选的这个，所以优先级向后放了。\n原因：活动简单易懂，且物料好整理，两人都能有一次抽奖机会每，增加篮球氛围。", "备选调整": "和积分一样的逻辑，但完全不一样的获得体验，将最高档的礼品做大。激发小朋友兴趣比激发大人兴趣简单的多。"}}, "renewal": {"primary": "三球续费挑战", "backup": "技能升级抽", "unsuitable": [{"name": "成长红包墙", "reason": "红包墙不合适"}, {"name": "新学期球星卡", "reason": "教练执行起来，仪式感不强。"}, {"name": "成长三选一", "reason": "太简单了，和直接送礼品没区别，没有仪式感。"}], "custom": "", "notes": {"成长红包墙": "红包墙不合适", "新学期球星卡": "教练执行起来，仪式感不强。", "成长三选一": "太简单了，和直接送礼品没区别，没有仪式感。", "备选调整": "对于成长有关系，可以促进进一步续课"}}}, "submitted_at": "2026-08-12T19:00:56+08:00", "updated_at": "2026-08-12T19:00:56+08:00"}, {"id": 1, "project": "新都网球中心", "manager": "张瑜", "sport": "tennis", "audience": "青少年+成人", "reference_amount": 4000.0, "reward_rate": 0.03, "reward_cap": 120.0, "selection": {"promo": {"primary": "幸运金球", "backup": "", "unsuitable": [], "custom": "", "notes": {"主选调整": "机动性强，可定期更改奖品类型，实用性金球有纪念性，可直接赠送"}}, "referral": {"primary": "双人幸运球", "backup": "", "unsuitable": [], "custom": "", "notes": {"主选调整": "仪式感强烈，新老同时体验，时间匹配的情况下加速转化1对2或团课"}}, "renewal": {"primary": "三球赢教练", "backup": "", "unsuitable": [], "custom": "", "notes": {"主选调整": "增加续费体验，同时有一定测评效果"}}}, "submitted_at": "2026-08-12T17:44:16+08:00", "updated_at": "2026-08-12T17:44:20+08:00"}]}